Many things need to be considered when designing the look and feel of your website, so you are first asked a lot of questions to help get a clear understanding of your business and your needs in a website
Using the information gathered from phase one, we first put together a plan. Here we develop a sitemap – a list of all the main topics and sub-topics for your website. This gives us a guide as to what content will be on the site and is essential to developing a consistent, easy-to-understand navigational system.
Drawing from the information gathered to this point, we determine the look and feel of the site. Target audience is one of the key factors taken into consideration here. A site aimed at young adults, for example, will look much different than one meant for a financial institution. Branding elements such as your company logo and colors are also incorporated into the design to help strengthen your company’s identity on the website.
We take all of the individual graphic elements from the preliminary design and use them to create the functional website. More specifically, they are used to create the functional WordPress theme, which establishes the look and feel of your site. This includes not only the desktop view, but also the mobile responsive views, ensuring that your site is accessible to as large an audience as possible.
At this point, we attend to the final details and test your website.
We test things such as the complete functionality of forms or other features. We test for last-minute compatibility issues such as viewing differences between different web browsers or mobile devices.
Once we receive your final approval, it is time to deliver the site. We migrate the files to your server. In most cases, this also involves installing and configuring WordPress and a core set of essential plugins to help enhance the site. Here we quickly test the site again to ensure everything has been set up correctly and that the site continues to be fully functional.